What?Â Me worry?
Ok, I know the economic climate has changed out there.Â I know that oil prices have dropped, companies are cutting back on their operating budgets, and people have been laid off.
But I refuse to take the â€œChicken Littleâ€ approach.
Anyone who has been in the patch for more than a few years â€“ in fact anyone who has grown up or lived in Alberta â€“ knows that there are swings in oil and gas prices.Â Sometimes, big swings!
So what I am suggesting is that this too shall pass.
Instead of focusing on the lower price of oil, look instead at the opportunities that this cycle can provide.
Does this mean that I am blind to what is happening out there?Â Of course not.Â Just like you, my business has been touched by this downturn â€“ just as it has been in previous downturns.Â Yet, we survive.Â And in some cases, we thrive.
One of the first things that businesses seem to get cut when revenues are tight is their marketing.Â Yes, youâ€™ve heard it before, but it is the truth; when times are tough, you must keep marketing your products and services.Â You may have to adjust, you may have to adapt, but you must keep marketing.
Here are some tips to help you weather this current price slump and position you to do even better once prices recover: